Importance of Site/Product/Service Reviews

Apart from the business objectives and goals every company now aims to achieve customer satisfaction. More or less customers play vital role in building a company reputation. Generally, a satisfied customer would spread positive feedback and may refer to others, where as an unsatisfied customer could ruin the image of the company.

According to many researches,

• 91% of the internet users use search engines and/or web directories.
• More than 70% of all online transactions start with search engines.
• Majority of the purchase decisions are taken based on consumer reviews, ratings and via social networks.
• 19 million Britons use comparison sites.
• Two in five people (39%) have used a price comparison sites to buy.
• Rating and Review sites influence consumer shopping behaviour – Comscore.com

The above facts make it clear that one cannot rule out the importance of search engines, web directories and review sites. With the growth of social networking, companies are more concerned about their on-line reputation. This is because one unsatisfied consumer can make a big difference in their existing on-line reputation.

As the consumer participation has grown in contributing feedback on products and services, so is the growth of on-line comparison/review sites. Customers tend to give more weightage to on-line reviews and ratings before making purchase decision.

The main reason for the success and growth of such critic/comaprison websites is they provide with the information that a consumer need to come to an informed buying decision.

Comaprison/Review Sites
There are many comparison and review websites catering different consumer needs. Price comaprison, feature comaprison, service comparison are the few of the many features that these sites provide.

Such features help the end-user to make buying decision. Reviews put one product beside another and drill down on the pros and cons.

Telcritic.com main aim is to help the consumers who use .Tel sites to purchase a product or service. Website reviews are different from product reviews. Telcritic has a distinct feature of clubbing both these features i.e, website reviews and product/service reviews.

Telcritic for on-line Consumers
As Telcritic lists website reviews and product/service reviews, it would be very helpful to the on-line consumers to find wide range of information on different aspects of the business.

As Telcritic implement new technics to prevent spam, The reviews, ratings that Telcritic.com list are spam free.

Telcritic encourages on-line consumers to leave ratings on the website and review on the service/product that a particular .tel site provides.

Telcritic for .Tel site owners
Telcritic is the first ever .Tel related comparison, review & ratings site. The below are some of the advantages to .Tel site owners.

1. Consumers love to read more about your site, products, services. Consumers are interested to read from or at a third party service than on your testimonial page.
2. Increase sales – Users find comfort in making buying decision based on third party and or previous/existing customer reviews/ratings/feedback.
3. Encourage your existing clients to leave feedback on your site/product/service at Telcritic.com which helps you gain more on-line reputation as well as gain new customers.
4. End-user promote you – Users marketing for you, Telcritic.com refer-a-friend feature allows users to refer your service to others.
5. Buying Decision – The reviews, ratings your listing gets help other new users in the decision making process.
6. Awareness – Create on-line awareness about your .tel site/product/services. Generally, the more people talk about your site, the more your business grow.

Tags: advantages to .tel owners, advantages to on-line consumers, benefits of rating sites, importance of comparison sites, importance of review sites, why telcritic